Since 2000 the Pantone Colour Institute has been selecting the Colour of the Year. To do so, Pantone’s colour experts comb the world looking for the Colour influences which best define the global zeitgeist*
*The Zeitgeist (spirit of the age or spirit of the time) is the intellectual fashion or dominant school of thought that typifies and influences the culture of a particular period in time.
The colour purportedly connects with the zeitgeist; for example the press release declaring Honeysuckle the color of 2011 said “In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating color that gets the adrenaline going – perfect to ward off the blues.”
The results of the meeting are published in Pantone View, which fashion and interior designers, florists, and many other consumer-oriented companies purchase to help guide their designs and planning for future products.
On a side note, I’m sure you’ll find the following interesting (words sourced from the Pantone).
All colours express different emotions and brands have always called on them when creating their own identities. Colour influences 50 to 85 percent of customer purchasing decisions and it is the first thing a consumer will notice about a brand’s logo (Refer to the image below: colours listed from most popular to least popular).